Elevate

Mission & Vision

Facebook Elevate is a community and learning platform created to accelerate the growth of entities of color and celebrate creators who break barriers and turn dreams into realities. Our mission is to increase economic success for minority businesses, nonprofits, marketers, community leaders, students, and job seekers by providing free marketing education, mentorship, and support. We curate and host dynamic programming that provide expertise not only on Facebook products, but on overall digital marketing and branding strategies. Elevate was created in 2018 by Facebook employees of color with a passion to educate, build and empower communities.Our top goals for our Elevate partners are to:• Improve their online presence and brand awareness.• Grow their revenue streams through increased sales or services.• Achieve greater impact within their communities.Detailed Description

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Elevate Initiatives

  • Elevate Workshops
    • Elevate workshops are virtual educational sessions offered to marketers of color to learn the fundamentals of marketing on Facebook’s ads platforms. We teach digital storytelling, creative tactics, digital marketing strategies and how to optimize your ads. Participants are given exercises to apply techniques and an opportunity to work in groups with a coach.
  • Elevate Live
    • Elevate Live is a series of virtual sessions and bespoke content with the goal to educate and inspire minority-owned businesses. We invite our global network of experts, creators, and entrepreneurs to share their top business tips and digital marketing strategies while folding in culture relevant discussion points tailored for the Black and Brown communities.
  • Elevate Circles
    • Elevate Circles is a 6-week mentorship program that groups 3-4 small businesses with a Facebook mentor to help optimize their digital marketing strategies. The mentors provide a combination of webinar training and hands-on support through office hours. Businesses placed in the same “Elevate Circle” are based on industry and challenges they’re facing so that the business peers can use each other as a support system and build community.
  • Career Connections
    • Career Connections is an Elevate function that creates jobs, trains students and empowers local economies. We partner with small businesses to create digital marketing internships for high-achieving and high-need college students. Our goal is to help small businesses be more competitive by having a stronger online presence, while training, mentoring and supporting students to launch their professional careers.

Related Initiatives

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